SEO – Where to start?
In previous articles, we described the basic process of search engine optimization. Now, we will focus on where exactly to start and how to create an SEO plan that can be easily followed.
Let’s dive in. The first question to ask yourself is who you are creating the website for. Keep in mind that your website is not intended for search engines, but for human visitors. That means you have to figure out who is going to visit your website, maybe take inspiration from your competitors, then you can tackle content creation and conclude by getting your own domain.
Is your website intended for the youngest, oldest or professional readers? Or is it designed for a broader spectrum of visitors?
What type of vocabulary will suit your audience? Do you expect to see formal Spanish or would you prefer more colloquial phrases and slang?
Do your visitors prefer to see large and expressive images or just real text without images to interrupt the flow of reading?
Will visits from mobile phones predominate or do you expect to receive more visitors from computers?
Before trying to create content, make sure you have an answer to at least these basic questions. As you get to know your audience, a few more will surely emerge
Don’t settle for a website that seems clear and understandable to you. Look at it as if you were the visitor. It is for them who you are creating the website for and if it does not meet their approval or they are not comfortable with the style of your writing, they will not return.
You can create a draft with your texts and have some people who represent your target audience review them. This can be done quite easily. Ask your friends and family, they will surely want to help you and will offer you some suggestions for improvement.
Just remember, their ideas are not intended to be a harsh criticism of your work, but rather a constructive and unbiased opinion. If you manage to incorporate their suggestions into your website, it will be more attractive to those within your target audience and possibly other user groups as well.
Keep your mind open and listen to them.
Raise your hand if you don’t want to be among the first in search results!
Most people want to be first. In fact, most website owners set up their online presence with the primary goal of getting something. Whether it’s gaining attention, visitors, or money, if they invest their time, money, and other resources in building your website, they understandably expect to see results. Fortunately, SEO is considered a relatively fair field of marketing. Since you can’t buy a good position in organic search results, you have to work towards it. If your website isn’t among the top websites, it’s time you think about what other website owners are doing that got them there and are following them there. Is there something better, different or more interesting about your websites?
Many people look at their competitors with disgust or deliberately ignore them. Be different and use them to your advantage. Try to look at your competitors’ websites without prejudice. What are they doing better? What’s on their websites that interests your target audience? You don’t want to copy or steal their ideas. Just gather information and figure out how to incorporate it into your website your way.
The previous two sections of this article should give you a good idea on how to communicate with your visitors. Now is the time to work on your website content.
Let’s be clear: the content on your website is probably the most important aspect of the entire SEO process. Setting keywords, titles, descriptions or using correct headings will never have the same effect as having quality content.
There are numerous online tools available to check the adult seo specialist india. You may have already tried them. They will rate a website based on criteria such as image size, use of appropriate headings, CSS, and HTML. Still, they won’t tell you if the content is attractive to your visitors.
Search engines, on the other hand, analyze the behavior of website visitors and use this collected data to judge the quality of content. Unless your website appears interesting or valuable, they will stop promoting it further.
Websites are made for humans, not robots that index them in databases. If readers don’t find your content interesting, your audience won’t grow and you will hardly have a chance to reach those top positions in search results.
We could write several long articles on how to write good content, but in the end, it all depends on your target audience. The content must be individualized.
To get started: some recommendations:
- Quality – both in the texts and in the images. Try to sound natural and write text with courage. The times when adding a few keywords in every second sentence helped you rank well in search results are long gone and won’t be coming back. You will have to work for it. If you want to use images, choose only those with good resolution that fit the theme of your content.
- Originality – always write your own texts. Avoid copying them from other websites. Search engines can not only easily identify similar texts, but your visitors can also detect them. That is not going to improve your reputation. On the other hand, having unique texts will make your website more attractive and memorable.
- Divide the text into sections – use titles, headings, and paragraphs to improve the readability of your website. Most visitors don’t want to waste time searching for information through endless paragraphs.
- Appropriate text length – this largely depends on the type and topic of the content, but even if you divide the text into paragraphs, when they are too long, readers tend to quickly lose attention. If possible, keep your texts short and to the point.
- Unified style – use the same style for all titles, headings and texts. Combining many fonts, sizes, or colors creates a distraction.
- Simple Navigation – Visitors don’t want to spend time searching for the right page, either. Use links, buttons and keep the menu simple.
- Call to action – if you want your visitors to ask for something, subscribe to your newsletter or go to a specific page, make it easy for them and add a button with a clear message.
- Check the mobile version – If you find that browsing your website on a mobile phone is an experience that you would never want to repeat, you cannot expect your visitors to like it either. Make sure all versions of your website are easy to use.
These are just basic recommendations, but you can find an ocean of tips and more specific information online. Just another quick tip: look for up-to-date articles and don’t take it all literally. Experiment, what might work for one website might not be the right solution for yours.
When it comes to Webnode and website content, your newly created project will automatically populate with content and layout based on the type of template you selected. It shows you what visitors can expect to see on that type of website. You can always update it to meet your specific needs. The basic structure of the predefined layout remains intact to ensure that the resulting pages meet all the criteria for an attractive and modern website. However, the editing functions will offer you a wide range of customization options.